EU proposes tougher rules on online sales and subscriptions

The European Commission proposed a Digital Fairness Act on November 11 to address online selling practices that make it harder for consumers to choose freely. The package includes measures against false scarcity claims, unclear prices and subscriptions that are difficult to cancel.

The proposals also address addictive features encouraging excessive spending, undisclosed influencer advertising and unfair personalisation aimed at children. For events sold through virtual queues, the Commission wants shoppers to see the current price and the highest possible price.

The Act is part of a broader consumer-law package that includes simplification measures and stronger enforcement powers. The proposals now go to the European Parliament and Council for discussion; the announced changes have not completed the EU legislative process.